2013TODAY
THE MIM AND MORE STORY

A CURIOSITY ROOTED IN NATURE,
A STORY THAT GREW ONE CUP AT A TIME.

What began as a discovery in Cambodia in 2013 grew from natural teas and original blends into a world of matcha rituals. Today, Mim and More brings together tradition, creativity and a constant curiosity for creating new everyday experiences.

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OUR JOURNEY

At the heart of our story is curiosity.

In Cambodia, we discovered a different tea culture where natural botanicals and fruits came together as part of everyday rituals. It introduced us not only to new flavors, but to a new way of thinking about ingredients, nature and the experience around a cup. Since then, every new creation has started with the same question: “Can we make this different, more enjoyable and unmistakably Mim?”

From an idea to a world of its own.

Scroll through our journey. Every stop represents another piece of what has shaped Mim and More today.

2013 · CAMBODIA

It all began with a different kind of tea culture.

In Cambodia, we discovered a culture where natural botanicals and fruits were blended together and tea was experienced as more than an everyday drink — it was a ritual. This is where the first inspiration for Mim and More began.

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OUR FIRST RECIPES

We turned inspiration into blends of our own.

During our time in Cambodia, we began developing our own recipes inspired by natural ingredients. Rather than simply recreating what we discovered, we reimagined those rituals through the distinctive perspective of Mim and More.

60+ SIGNATURE BLENDS

One idea grew into an entire world of flavor.

Over time, our collection grew to more than 60 signature tea blends. Different flavors, botanicals and experiences transformed Mim and More from a single idea into a world made to be explored.

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A New Take on Matcha

We gave Matcha our own signature.

We took a pioneering approach to flavored Matcha, bringing the traditional Matcha experience together with unexpected flavors and making it more approachable, creative and enjoyable.

A Growing Community

Mim began reaching more people.

As interest grew, Mim and More expanded its presence across major e-commerce platforms. Our products began moving beyond the shelf and becoming part of everyday rituals for a growing community.

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Today & Beyond

Innovation isn't the end of our story. It's what keeps it going.

We continue to grow our work in tea and Matcha through new flavors, new rituals and new product experiences. Because for Mim and More, curiosity has no finish line.

The ideas that became our signature matcha.

A selection of creations that reflect our curiosity for flavor, color and everyday matcha rituals.

01 Pure Matcha Mim and More Pure Matcha
WHERE MATCHA BEGINS

Pure Matcha

Vibrant, smooth and versatile — the foundation of our everyday matcha ritual.

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02 Superfood Matcha Mim and More Pink Matcha
MATCHA IN COLOR

Pink Matcha

A playful expression of matcha that brings together bold color, creativity and the Mim approach to everyday rituals.

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03 Superfood Matcha Mim and More Blue Matcha
A DIFFERENT SIDE OF MATCHA

Blue Matcha

A colorful take on the matcha ritual, created for drinks that are as expressive as they are enjoyable.

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Let’s keep brewing the story together.

Discover the world of Mim and More through matcha, new flavors and small rituals made for everyday life.

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